About Us

Our journey in Health and Wellness began in 2016 when our Founder, Lorelei Fedeczko, was given the opportunity to join a rapidly growing team in the Beverage industry. 

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With very little experience in event production, let alone the competitive beverage industry, she began her role as the Liason for LIFEAID Beverage Company and their newfound partnership with Spartan Race Nationwide.

 

The role quickly went from managing one sponsorship contract to becoming the National Events Director for the brand. In 2016 alone, she curated and executed over 120+ Nationwide events; both B2B and B2C, becoming a driving force in the massive growth of the brand.  

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Learning on the fly, she became an expert in multiple avenues of not only events, but supplements, beverage, logistics, branding, athlete management - you name it - she learned it. 

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In 2019, she stepped away from working solely with one brand and created LoFed Productions - an agency heavily focused on providing companies with solutions across multiple avenues of their businesses. 

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From budget creation/management, in-store demonstrations, new product launches, influencer campaigns, Brand Ambassador placements - our goal is to fill the holes for clients to reach their KPI's - whatever the needs may be. 

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Let's discover what we can do together. Fill out the form below to schedule a complimentary 20-minute introduction and let's create something MEANINGFUL together!